Cubic³ Direct in a Nutshell
Cubic³ Direct supplies and supports reliable concrete equipment with exceptional service, delivering value to our customers through a lower total cost of ownership on machinery.
Early Days / Nurock
In 1987, our Technical Director Tony operated a concrete delivery business, by building numerous mixers himself in his yard and improving them based on real-world experience delivering concrete.
His son Graham, now Managing Director, worked the mixers delivering concrete as a teenager before setting up Nurock Mixers to operate, build and sell the latest version of the machines. As Nurock, the team developed and manufactured mixers, and delivered projects in the UK, Europe, North Africa and Russia.